
Design concepts · Workshop review
Three directions · Two pages each
Every concept is built around Hulk's three pillars — customer service, reliability, dependability — but each frames them with a different visual language. Click through each to see the home and a second page in context.

Bold, no-nonsense, hi-vis. Black + hazard yellow, condensed display type, hazard-stripe motifs. Punctuality, courtesy, effort — worn like PPE.
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Dark green and cream, editorial serif display, generous rhythm. Feels established, senior, dependable — a firm you've trusted for decades.
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White space, geometric sans, restrained green. Quiet confidence — reliability spoken softly, in the details.
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